fixed price PR services

FFA has a range of fixed price PR services for registered charities and not-for-profit organisations with social or charitable aims. 

Charities with a total income of less than £250,000 are eligible for a 10% discount on any of the services outlined below. Similar PR services for statutory and commercial organisations are available. Please call for details and fee levels.

 

News burst - a quick and cost-effective single story media release service. 

 

To assess whether a news release is the right way to get your message out we offer a free, initial discussion with a partner. If we think your news could generate real media interest we will then draft a single-story news release based on information supplied by you. This is then submitted to you for changes and once approved we prepare a media list.

This is a carefully targeted list of 20 journalists/publications drawn from our database of over 600,000 journalists and over 200,000 media outlets in the UK, and will only include those most likely to cover your story. It might include national and regional newspapers, national and local radio or TV programmes, trade press, consumer magazines or web-based newsletters and broadcasts. We also include news agencies when appropriate.

Finally we distribute your news release using a personalised email. We will then store your release and three accompanying pictures on our website for three months (unless you’d rather use your own website) so that journalists can view or download text and images. We will also provide you with a contact list to follow up the release and track responses if you wish.

Fee: £275 +VAT

News burst plus

All the features of the news burst but for 30 journalists/publications; in addition we contact all journalists/publications on your behalf and encourage them to cover your story. Time spent on this media follow-up is one hour. Additional time needed for media liaison will be charged at standard day rates but will not be incurred without prior client approval.

Included in this package is the option to print and post your release if this is more appropriate.  

Fee: £330 +VAT

 

 

Monthly PR support services

Where support is needed for an ongoing programme of PR we offer a Standard and Enhanced service. Both services are fixed-price and include:

  1. An initial 1 hour phone call to discuss your organisation’s PR needs and the production of a short report outlining creative but workable ways to raise your profile

  2. PR project development – we will look for workable ways (within your monthly service) to get your messages to the audiences that matter

  3. Email support as needed *

  4. Bi-monthly PR e-Bulletin

In addition, the services include each month:

Standard service

1 x 30 minute phone call with a consultant to discuss PR ideas plus one of the following:

  1. A News Burst Plus or

  2. Interview a charity recipient/supporter and create a case history or

  3. Media liaison for an event, seminar or press conference or

  4. Write a 500 word article and submit to article banks to create web based profile or

  5. An equivalent project agreed in advance with you

Fee: £600 PCM +VAT

Enhanced service

  1. 2 x 30 minute phone calls with a consultant to discuss PR ideas plus any two items from the Standard service or one of the following larger projects:

  2. Create a magazine feature concept based on information supplied by you and sell-in to media or

  3. Write an internal or external newsletter based on information supplied by you – max 1000 words or

  4. Create and implement a PR and publicity plan for an event – includes a News Burst Plus or

  5. Create a simple web-based survey; includes analysis and short report outlining media uses

  6. An equivalent project agreed in advance with you

 Fee: £950 PCM + VAT

Fees for all fixed price PR services are payable in advance. Minimum commitment for Standard and Enhanced PR services is three months. We have scope for only a limited number of these monthly PR support services. 

All of these fixed-priced services are designed as support mechanisms only; they cannot replace a properly structured and implemented PR strategy. If you would like to discuss the development of a PR strategy tailored to your needs please contact us for more information.

* FFA reserves the right to withdraw this service if it is used excessively or abused.


Last Updated 05 January 2007
Designed by Ray Cain.
All Rights Reserved.
If any of the links on this site fail to take you where you expected to go, please contact the webmaster by clicking here or contact Ray Cain at ray@fionafountain.co.uk